I always wondered how Dillon would last with that business model, because compared to pretty much any other business, it is crazy ... Such fantastic customer service is why I have 8 of their presses now.
Fortunately Dillon Precision has other source of revenue like Dillon Aero, Dillon Optics and Dillon gear and accessories -
https://www.dillonprecision.com/gear-accessories_8_107.html
With Dillon presses carrying the "No BS" warranty in customers' favor, like Costco's no questions asked return policy, I am sure the free replacement/upgrade cost is factored in their business model and I think it's working as most buyers of Dillon presses become loyal life-long customers.
And you have the other end of reloading press maker Lee Precision, another Made-in-USA company who likely outsells all the other reloading companies combined (probably world-wide) who also sends out free replacement parts, often even when warranty expired.
I have a feeling both companies are doing very well.
A new F350 these days cost more than my first 4 bedroom home did.
Oh boy, you can say that again! A new Ford F150, Chevy 1500, Ram 1500 and even Nissan Titan or Toyota Tundra cost more than my first 3 bedroom house bought in 1990.
Wife's new 2016 Ram 1500 Outdoorsman trim Ecodiesel crewcab 4x4 costed $38,000 and my new 2019 Chrysler Pacifica Touring S with 2 screen entertainment system and cold weather options costed $34,000 ... Add extended warranty and lifetime synthetic oil change ... Dang.
Fortunately, we chose to pay off both vehicles before my retirement started on July 4th of this year because truck payment was MORE than our retirement house mortgage payment!
Good grief.
Cost of the new Dillon 750 press will be nothing compared to ANY new car or truck or SUV. Our daughter's 2019 Hyundai Elantra Value Edition costed $17,000 (and I remember paying $10,000 for my Elantra I bought for work commuting in 1995) ... And have you priced new RVs? Sky is the limit!
So, in "relative" comparison, cost of reloading is cheap, even for a Dillon press. I think Dillon will be selling a lot of 750 in my opinion and demand will probably outpace supply. If I did not have the 650, the new 750 would be on top of my shopping list.
And will I buy a 750 even though I am happy with my 650? Probably not ... as I have 12 other presses (and growing) that I like and recently fell in love with Lee Auto Breech Lock Pro that has become my favored go-to press. At this point, if I were to buy another press, it will be a post 2018 revised Pro 1000 that was totally updated.