It appears that interest in the firearms industry has both negative, Remington breakup, and positives in the financial "press". That Motley Fool would comment on Ruger acquiring Marlin helps mainstream the topic of firearms and helps make people outside of the firearms enthusiast circles think about firearms as opportunity.
https://www.fool.com/investing/2020/10/07/it-was-guns-not-ammo-that-sturm-ruger-wanted-from/
https://www.fool.com/investing/2020/10/07/it-was-guns-not-ammo-that-sturm-ruger-wanted-from/
It Was Guns, Not Ammo, That Sturm, Ruger Wanted From Remington
The firearms manufacturer acquired the Marlin brand from the bankrupt gun maker.
Rich Duprey
(TMFCop)
Oct 7, 2020 at 9:12AM
Author Bio
Sturm, Ruger (NYSE:RGR) was recently reported as being in the running to buy the ammunition business of bankrupt gun manufacturer Remington, a move that would have been a dramatic departure for the pure-play firearms maker.
Although there was some sense to becoming vertically integrated in the current environment, as the firearms industry is seeing an unprecedented increase in demand, Ruger has always been a company that stays in its lane and does what it knows best.
As it turns out, what Ruger really wanted from Remington was its Marlin Firearms business, which it agreed to pay $30 million for. That's a much more sensible purchase, and it should help the gunmaker continue to grow sales.
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