Interesting to see Motley Fool comment on Ruger's acquision of Marlin

[hso]

It appears that interest in the firearms industry has both negative, Remington breakup, and positives in the financial "press". That Motley Fool would comment on Ruger acquiring Marlin helps mainstream the topic of firearms and helps make people outside of the firearms enthusiast circles think about firearms as opportunity.

https://www.fool.com/investing/2020/10/07/it-was-guns-not-ammo-that-sturm-ruger-wanted-from/

It Was Guns, Not Ammo, That Sturm, Ruger Wanted From Remington
The firearms manufacturer acquired the Marlin brand from the bankrupt gun maker.

Rich Duprey
(TMFCop)
Oct 7, 2020 at 9:12AM
Author Bio

Sturm, Ruger (NYSE:RGR) was recently reported as being in the running to buy the ammunition business of bankrupt gun manufacturer Remington, a move that would have been a dramatic departure for the pure-play firearms maker.

Although there was some sense to becoming vertically integrated in the current environment, as the firearms industry is seeing an unprecedented increase in demand, Ruger has always been a company that stays in its lane and does what it knows best.

As it turns out, what Ruger really wanted from Remington was its Marlin Firearms business, which it agreed to pay $30 million for. That's a much more sensible purchase, and it should help the gunmaker continue to grow sales.

...

 

[Dunross]

That was a good article. Thanks for posting it.

 

[wiscoaster]

I don't have any recent experience with Motley Fool, but back when I was actively investing, I found their research and commentary to be free of social and political ideology, and therefore really able to cut to the relevant facts of the particular investment under scrutiny. If they've remained true to themselves, then, yes, I think you're correct with your observation.

 

[BigBlue 94]

Stumbled across this from the MotleyFool about Ruger completing the acquisition of Marlin. Notice anything odd about this screenshot of the article?

 

[wiscoaster]

Those are the biggest .22 LR rounds I've ever seen

 

[.455_Hunter]

At least the picture wasn't an AR-platform gun.

 

[Millamber457]

gotta love the savage 99!

 

[BreechFace]

I didn’t know Marlin produced the Savage 99

 

[rodregier]

The tyranny of "stock photo" selection by non subject matter experts

 

[Scrod314]

I think this is a good sign for the gun industry and our 2A rights.

 

[BigBlue 94]

^^^ lol

 

[jeff-10]

The big take away from all this is that someone inserted a Model 99 photo in a discussion about Ruger/Marlin/Remington. Let us hope that means Ruger has a reproduction coming out soon.

 

[sabbfan]

I’m surprised the 99 popped up first when the writer or editor googled “lever action” for a stock photo for the article.

 

[ilbob]

Who cares if the picture is of the wrong firearm? what kind of thing happens with all kinds of things when you're dealing with people who are clueless about what they are writing about.

I once saw a picture in the local paper of a revolver. It was labeled as a semi-automatic assault gun pistol.

The important thing is ruger bought Marlin and it seems like a good fit to me too.

 

[Old Dog]

The big take away from all this is that someone inserted a Model 99 photo in a discussion about Ruger/Marlin/Remington.

Most people in journalism are stupid, and editors know zero about guns. A Savage pic used in an article about Marlin? Just like the photo of a Glock used when Colt's Mfg was in the news ...

But to agree -- an injection of gun news that's not negative in the mainstream news is a good thing.

 

[Millamber457]

ok , since the won't be Remlins anymore , we gona call em Rulins ?
And wouldn't it be nice if savage would give rebirth to the 99.

 

[LoonWulf]

ok , since the won't be Remlins anymore , we gona call em Rulins ?
And wouldn't it be nice if savage would give rebirth to the 99.

Id go with Mugers

 

[ilbob]

I went to both the Ruger and Marlin websites. No obvious mention of the Marlin acquisition either place, although there is a popup on the Ruger site that mentions it if you accidentally come across it.

 

[Millamber457]

ok , how about Ruglins?

 

[Trey Veston]

ok , how about Ruglins?

That one gets my vote.

 

[3Crows]

How about just drop the name calling? Marlin knew how to build some crappy guns long before Remington came along and often did, they were not what seems to have become legend, mythical perfection. I would imagine, this from (my) actual experience in manufacturing of complex products, that conversion from incomplete drawings and employee held knowledge, tribal knowledge, that was largely not documented, a common occurrence in legacy manufacturing, was a nightmare to sort out. Remingtons mistake, at least in part, was putting product out before it was ready and proofed. Ruger will not do that.

The Marlin website is still up but many links are broken as it has just been in the last few days the purchase was made final. The Ruger website has certainly had information on the Marlin purchase and currently it is scrolling across the Ruger home page. It was on a separate page. There is plenty of industry news, gossip and scuttlebutt surrounding the purchase as well as Ruger's known statement that the Marlin lever gun will live on with production expected to resume late 2021. I would expect, a guess, a phased reintroduction of popular models and then wholesale production of all models perhaps with some new calibers or new variations of existing models to peak interest.

 

[herrwalther]

I wonder how Ruger will handle production of competing models. The 10/22 and Marlin 60 are likely the most popular 22 rimfires ever made. Will Ruger continue making the 60? Make a tubular 10/22 model? Same with other rimfires that both companies were making. It will be an interesting choice whichever way Ruger goes.

 

[SwampWolf]

Who cares if the picture is of the wrong firearm? what kind of thing happens with all kinds of things when you're dealing with people who are clueless about what they are writing about.

Who can ever forget the ad HK ran (for their USP pistol, if memory serves me) showing a magazine with the cartridges loaded backwards?

 

[Millamber457]

@3Crows I'm sorry you took that as name calling .I was more making fun of those that will do it anyway . I have been a longtime Remington , Marlin, and Ruger lover . I hope all three names live on , and grow back into their glory day forms

 

[3Crows]

@3Crows I'm sorry you took that as name calling .I was more making fun of those that will do it anyway . I have been a longtime Remington , Marlin, and Ruger lover . I hope all three names live on , and grow back into their glory day forms

I am sorry too, I get carried away. I was not singling you out. Please do not take offense. We got to be friends on these forums because on the outside we are losing ground. I will stand with you, no offense intended.