"Shooter Ready"
From personal experience it helps to make it as descriptive as possible. "Downtown Gun and Range" isn't going to win any Oscars but everyone knows a) where you are, b) what you sell, c) that you have a range.
I see businesses with names like "Anne's Fancy" and I have absolutely no idea what they sell. Nor will I bother to find out.
If you anticipate a more "urban" clientele, you could try "Strops Be Us"