I wouldn't buy one. They don't list the materials or testing, so you can bet that it uses something lower grade than 5150 steel in the barrel, that it isn't chrome lined or nitrided, and that it isn't high pressure tested or magnetic particle inspected; and something lower grade than Carpenter 158 and HPT/MPI for the bolt, and 8620 for the carrier. In my experience if it had these features, they would advertise them. When they don't, it is almost certain that they are using substandard stuff. I also don't like how heavy the barrel profile is... you can bet it will be front-heavy. Plus I don't like carbine-length gas on a 16" barrel.
But of course as y'all have been discussing, it isn't marketed toward the serious AR buyer who is wanting a rifle for hard use and serious purposes... it is meant for the "low-information gun buyer" that makes up much of the gun-buying public, and a category that all of us once fit into. It will be interesting to see how it does.