Aggie, who says curling ain't cool? It is after all played on ice...
Mal, that's Norwegian TV, the main channel/network here, which is sort of a Norwegian "BBC".
mp, akodo - this is high power rifle shooting, not biathlon. We don't call it "high power" in Norwegian of course, but it's quite close to its American counterpart. Think Camp Perry.
This year the Norwegian national match is held up north, as in a couple of hundred miles inside the Arctic Circle, so there are only around 3500 competitors, there are usually 5000-7000 depending on how far from the main population centers the match is held. I just saw a news story about an 87 year old man who drove more than 1000 miles to shoot this year. He shot his first national match in 1947.
Shooting isn't the greatest spectator sport in the world, but Norwegian TV is quite good at presenting it in a "viewable" package, interesting even for those who aren't active shooters themselves. They use "regular" sports presenters, but I think those who work shooting events have at least some competitive shooting experience. One of the senior sports anchors on the channel actually shoots the match himself as well as presenting it, a couple of times he has needed a stand-in presenter during the finals because he was busy shooting. His best result was a second place in the main event. That means the man can shoot, reigning world champion rifle shooters have tried and failed to place that high in the nationals.
akodo, you should watch biathlon on Norwegian TV. With a good producer it's possible to show the targets and close ups the shooter and more, during a live broadcast. "Our" TV people usually have a camera showing the Norwegian competitors' targets in a corner of the screen, with the team's shooting coach making running commentary during the shooting stages. The reporters generally know what they're talking about and actually ask sensible shooting related questions during interviews.
But then shooting is a national sport here. The high power finals on Saturday are usually watched by 450,000-550,000 people - in a country of 4.5 million. That's like an American network showing the Camp Perry finals and getting 30 million or more to watch. On a Saturday afternoon in the middle of the summer.
Nation of riflemen anyone?