There's a lot of new shooters, they don't necessarily own these other equally cheap platforms, but they still want to shoot/plink, and have no memory of what prices were or should be. They just know they want to shoot, need ammo to do so, and have enough money to buy ammo. My pa was recently asking if a brick was worth 50$ or something; I told him if he actually wanted to go shoot, he'd need it, and that he should ask himself if the convenience of buying it in person was worth the difference over what it goes for online + shipping + time + risk of dissatisfaction. Seeing as he is a very occasional shooter, taking a hit like that on one brick which will last him all year ain't much of a loss. Multiply that by the millions of new shooters, millions of new old shooters (like my Dad, who had guns but is getting back into it), and they get to set the price above what the mere millions of avid/knowledgeable shooters think is reasonable/affordable.
TCB
