Nature Boy said:What else are we going to spend it on? Food, clothing and shelter are luxuries that are often overemphasized, however, a top of the line rifle with quality optics is a joy forever.
If we were smart we'd spend it on things that make or save us money but passion is rarely smart. The cost of our rifles/optics and accessories is hard to justify, and the benefits are equally hard to quantify, but so many of us might live longer and happier lives in spite of it.