Hard to go wrong with the .30-'06. Premium ammo is fine, but completely unnecessary, at least until you get into "elk and bigger" territory. I personally gravitate to heavy-for-caliber bullets and kind of dislike things like 150 grains and below in a .30 caliber, but lots of people make them work. Once you get up to 180 grains, you are in the sweet spot for the '06, in my opinion, and any old cup-and-core bullet will do for deer. I like the Hornady, but for no particular reason.
My suggestion would be to find plain-Jane ammo that shoots well in your gun, and then shoot a lot of it. That will be of far more value than would a box or two of "boutique" stuff sitting on your shelf.
Good luck!