Madcap_Magician
Member
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Artisan Cutlery Valor. S35VN. Ferrum Forge design.
Lighting makes it look blue. It’s not. It’s gray.
love everything about it, but that pivot. Looks like a swastika.
I’ve often wondered why they don’t change their logo
It’s terrible
That was my first thought when I saw your pictures. Not a fan of that design.
The funny thing is there was a huge thread on Bladeforums about this as well that basically went the same way:
"It looks like a swastika."
"It's not a swastika."
"I know, I'm just saying that when you glance at it the first thing you think of is 'swastika.'"
"Swastikas aren't inherently bad you know."
"I'm just saying that maybe if your logo looks geometrically a bit like a swastika, it might just be better to have a logo that makes people think of something... other than a swastika?"
Yes, it's true that the swastika is a shape used in a lot of cultures and that only in Nazi Germany did it develop terrible emotional and cultural connotations, but the simple fact is that A) in most of the world, Nazi Germany is the best-known of the cultures that used the swastika and the one that comes to mind first, B) it was one of the main symbols of their political regime, unlike in most other cultures using the swastika shape, where it was relatively unimportant or simply one of many symbols, and C) just as a matter of branding and economics, would you really want there to be widespread discussion of how much your brand logo resembles a swastika at all? Because that just seems like an unforced error in terms of marketing.