There are a number of rifle companies offering accuracy guarantees so what does that really mean to you? Do you assume that the rifle will shoot a variety of factory ammunition well enough to meet or exceed the accuracy spec? Is "close enough" good enough? How close do you need to be in order to feel that you got what you paid for? For a company offering a 1 moa guarantee are you going to call customer service if the rifle shoots group after group in the 1.5 moa range with a few sub moa groups thrown in? My take on this is that if a mass produced rifle shoots anywhere close to an inch at 100 yards with factory ammunition I know I will find a number of handloads that will do considerably better. I do like the idea that in a pinch I could use factory loads for hunting so anything close to 1 moa is a bonus, but given the QC of factory ammunition, my expectations are realistic.