From my studies, the 6.5mm has been ignored in the USA, while the 6.5 Swede has been the ".30-06" of Europe for many many years.
I think that it was ignored, and this is just a guess, that the .270 filled the spot that a 6.5 Swede would fill, so there was no way to break into the market. In my opinion, there were those that bought the .30-6, then those that bought the .308, and those that bought the .270, and the .243, and lastly those that bought the 300 Win Mag (and its cousins). There just wasn't much room for the 6.5mm.
Well, the .270, .243, and the .30-06 aren't as popular as they used to be. Don't get me wrong, there are plenty of them, I bet most here has one of them. The .308 has pushed the .30-06 out generally speaking. The 300 Win Mag seems to dominate that area, closely followed by the 7mm magnums.
But now, with the current generation more technical and such, find such things as bullets with very high ballistic coefficients intriguing, and since many know understand basic external ballistics realize that a flat shooting bullet doesn't have to break your shoulder or burn your barrel up. I think also, the over exaggerated concern over barrel burners help the 6.5 cause a lot.
So, why did Hornady come up with the 6.5 Creedmoor when there is a .260 Rem already available? I personally kind of think of the Creedmoor as somewhat of an Ackley improved 260 Rem, I know, it is not that, but it kind of is to me.
I am investigating buying a 6.5 mm rifle. I am leaning towards the Creedmoor over the 260 Rem and the 6.5 Swede. I wasn't interested in the 26 Nosler either, because I just want a soft shooter that doesn't need a lot of powder, or in other words inexpensive and efficient.
Ballistically, they are all similar. So is the .308 to the .30-06, but times change and the .308 out sells .30-06, and I bet by a lot.
So, I think the 6.5 Creedmoor is going to become the 6.5 chambering of choice in the USA, yes, that is just my guess. Look at the companies that make rifles in 6.5 Creedmoor, Browning, Ruger, Savage, Kimber, Cooper, Montana Rifle, and Weatherby.