The cheapest I can find WWB in .45 is for 35 cents per round.
I'm reloading .45 for 13 cents per round.
I'm under 20 cents per round for .223, about 10 cents per round for 9mm.
You can save significant money *if* you buy components in bulk, i.e., thousands of bullets at a time, 5k or 10k primers at a time, powder in 4# or 8# kegs, and you re-use brass.
Yeah, there are up-front costs. You can't buy in bulk without paying a lot of money up front, in addition to the cost of the equipment.
Here's the metric I like best: I'm saving 22 cents per round in .45. I can load, conservatively, 300 rounds an hour on my LnLAP press. Multiplying 22 cents by 300 rounds an hour, and I'm *paying* myself $66 an hour to reload.
Who has a part-time job that pays $66 per hour?
On top of that, I produce better ammo than factory loads, I enjoy reloading, it's relaxing, I can try out all sorts of different loads and bullets, I'm not hurt by the ammo shortage, and in any SHTF scenario I'm prepared.
So what's not to like?