We shouldn't ignore the simple fact that people associate with those they're familiar with. If you're part of a subset of all Americans that don't traditionally have an identification with firearms and who have had significant pressure against firearms applied by Antis and society in general having a group you can immediately identify with from a race, sex, ethnicity basis that promotes responsible firearms ownership helps remove a barrier to learning about firearms, enjoying them and countering the Anti propaganda. I support Blazing Sword and have taught LGBTQ folks to shoot for years. I also teach women to shoot. I do both for free to get people who aren't part of the mainstream firearms community involved in shooting and self defense and to counter Anti myths/propaganda. That benefits all of us in the firearms community because those folks influence others' attitudes about the shooting community.