Well, if this guy didn't pay attention to what he was buying, that's his problem. Misleading pictures or not, here in America we read from top to bottom , left to right. He might want to try that sometime by reading the description, eh? As far as the prices that people are willing to pay, yup, totally insane as far as I'm concerned. I just cast up a bunch of .357 bullets with some old wheel weights I picked up for free several years ago and primed my old cases with primers that were $1.79 again from years ago that I happened to have stashed away. I think the bottle of Unique I still had around was something like $17 but even at today's prices, 4 grains per round is still pretty economical. Now we look at this guy spending $0.35 per round for .22LR, I sat down and penciled it out and even with wheel weights going to $1.60 per pound, primers I have seen here at $3.50 per hundred and Unique going for something like $20 per pound, even if I didn't stock up years ago and had to buy all the components new, I am still looking at $0.082 per round to reload my old cases. LOL, a little over 8 cents per round for a larger, more powerful .38 Special reload versus 35 cents per round of non-reloadable .22LR! :banghead: