You must be able to sell your stuff really inexpensively then.
Well no.
Don't confuse a small timer who buys from the same distributors as WalMart as getting products at the same price as WalMart, that just silly. Buying from a wholesaler/distributor (RSR, Davidsons, Sports South, Jerrys, Zanders, etc) doesn't mean all retailers pay the same price. Quantity=discounts.
WalMart, Academy, Cabelas, Palmetto, Bud's and other high volume retailers will get the best pricing tiers. Wouldn't you give a better deal to those buying thousands of Remchesters a month vs the retailer ordering twenty?
My guess is you don't try to compete
Of course not. It's not that I don't "try to compete", it's that I'm smart enough to know
not to compete. Often you hear of people accusing WalMart, Academy, etc putting a small LGS out of business.........thats not the fault of the big box, its the inability of that LGS to recognize their market. Any LGS that can't exist and prosper a block away from WalMart or Academy probably should be in business at all. It shouldn't be a secret to sell what WalMart or Academy don't. Offer services that big box stores don't.