Yeah, that Boston Tea Party was totally symbollic and ineffective too. It barely did anything to the price of tea!
And one old lady not wanting to sit at the back of the bus? Snort. Who cares?
Oh, and Barrett was first, STI was next, but they won't be the last. There will be more.
The gun industry is relatively small. The entire US domestic industry is smaller than Home Depot. Everybody knows everyone else. If STI's sales go up because of this, expect a few other companies to do the same thing. (and I'm trying to help on that front, see my sig, what can I say? I'm a capitalist)
In that last thread I got an economics lecture from somebody who apparently doesn't know jack squat about how business actually works. Right now every company is looking at these new laws, and they're paying somebody with a resume like mine, to do a cost/benefit analysis to see if complying with California law is economically worth it.
Sure, California may be a giant chunk of the market. But we're dealing in products that are hypercompetitive with thin margins. If microstamping causes my manufacturing costs to rise, then it cuts into that margin. If I do some "ineffective" "symbollic" thing, like telling California to go to hell, no guns for you, and my market share increases in 49 other states, and my product costs stay the same, boo yah, simple math.
From my industry contacts, I know that thought process is going on right now in the management circles of several of the larger companies.
In that last thread, somebody brought up "shareholder lawsuits" for doing stupid stuff. Man, welcome to the Corporate World. All part of the equation. And just because you're a Californian, and not being able to buy your favorite gun anymore, doesn't make it a stupid financial decision. File that lawsuit, and that's when the corporate office sends somebody like me over to the judge's office with a giant file showing why they've judged market trends, and the managment is increasing shareholder value.
Plus, another part of the aformentioned equation is the possibility of yet more idiotic California laws. Almost everyone complied with Drop Testing, which is basically extortion, to keep selling guns. And then here we are, just a few years later, and we have a newer, dumber law. Well guess what? Why should I spend a fortune on micro stamping for that one market, only to have to drop another couple of million in tooling costs three years from now when California decides that pistols need to be made of Nerf and send wireless internet transmissions to the local PD everytime a shot is fired?
Oh crap, now that I threw that idea out there, it is only a matter of time before they do that too!
The rest of us in flyover country, and the "red welfare states" are using the only weapon left to us. California is infected with a cancer. It is the limb that is withering, and just like all cancer treatments suck, and are painful, this will be too. Companies refusing to sell to California may hurt California gun owners, but that's part of the chemo neccesary to save the rest of the body. Sorry. Personally, I'm ready to amputate.
Bill Weise told us that they almost won on Microstamping. Well, the Germans almost won World War II. But they lost, and now it is what it is. We don't want this kind of nonsense to spread to the rest of the states, and neither do most of the manufacturers.
Since everyone else will be watching STI's sales for the rest of this quarter to see what happens, I'm actually expecting a few surprise announcments during the SHOT show.