I'll be honest, my Cabela's must spoil me in comparison
I certainly didn't find the price of 23$ (after tax) per box of Federal Gold Medal Match 168gr SMK .308 rounds to be horrible, nor the price of 604$ after taxes for a Remington 700 SPS DM, with Cabela's ("functional") scope, palco case, bore snake, and rem oil to be overpriced in the slightest.
The Customer service is interesting. I find that when I'm there and I KNOW what I want, such as when I bought my 700, they are overwhelmingly accommodating. However, when you ask them to help you select something, they tend to be less helpful and a bit more pressing. When I got my 700 the guy behind the counter went from grumpy "Can I help you?" to pleased "Certainly, let me grab one off the rack" After we got done signing the paperwork and all, he proceeded to ask if I needed anything else and took my promptly to the places to get them. The register folks were not terrible either, had I not had a huge line when I bought my reloading kits, I would have argued tooth and nail over the pricing, since they honor their webpage price, but the lady recognized right away that I was looking for the discounted prices and took down the discounted prices on everything and changed them all rather quickly.
I'm talking about the Cabela's store in La Vista Nebraska (Basically Omaha) which happens to be right across from my place of work, which is an unfair temptation!