Also... the right bullet for the job.
The faster cartridges need solid copper bullets a lot more than the slower ones.
Anything 2800 ft/s and below usually does just fine with a standard bullet. Loads that are faster than that will often shred standard bullets in medium to large game... and benefit greatly from copper.
Does a 30-30 up through a 30-06 really NEED a solid copper bullet for deer sized game? Not at all. Plus, they are often harder to expand, which can be a detriment. Does a .233, 22-250 or 7mm mag benefit? Definitely! Standard bullets have a hard time holding together at 3000+ fps.