Basic mechanical troubleshooting... (Read as a flow chart) Clean it with compressed air or the spray air for computers. Disassemble and check for any foreign matter, hit with some more compressed air. Check all parts for correct installation and any that are particularly loose, possible factory defect. See if you can replicate the flip raising a primer into position without a case present and see what caused this to happen. Try different brand of primers, some are fussy (my Lee one hates Win primers, but works flawlessly with CCI which are specifically N/R by manufacturer??!!). Hit it with a hammer, a nice string of naughty words, and buy another brand.