Well group, at least in Reno NV there's one bold gunshop (The Gun Trader on Plumb Lane) which advertises on the local NBC affiliate station in prime time, like during the nightly news broadcasts.
They show some very nice guns, as well as pushing their layaway plans, the free trigger job they perform on any S&W they sell, and a few other things I don't recall right now.
On top of that, they are nice people to deal with, and open to discussion and bargaining. I love to see their gun commercials, especially since they also manage to plug concealed-carry courses to the general public.
Of course, this IS Nevada, and we are bit "different" from a lot of other locations in the good ol' US of A. I don't WANT to sit in a bar at 8am Sunday morning, having a Zombie or Corona while watching the Faithful wending their way to church.....but I CAN. I don't WANT to go down to the "Line" to visit the shady ladies....but I CAN. I can also carry any of quite a few firearms around, openly or concealed.....and I DO.
What a great place.