"I'm _____, and I'm a Gun Owner" Commercials

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Cheeze, that's actually a strikingly good visual ...

A youtube channel, someone with some talent for cutting the submitted video together.

It could be like the "I-report" things the news networks are doing, taking amateur video reports from people and rebroadcasting them to a wider audience.

The requirements would be simple.

1. Show what you do for your occupation.
2. Explain why you own guns, and how they are used. (Hunting, recreation, patriotism, heritage, collector, self-defense, and so on)
3. Show your favorite firearm(s) being fired safely at the range or in the field (at targets, skeet, hunting, etc.)
4. End with a clip of yourself saying "I am {}, and I'm a gun owner."

Each week whoever coordinates it could splice together user submitted videos and push out a weekly video.
 
I would suggest someone going about their daily business, being friendly to folks, then saying, "I'm _____ and I CCW to protect myself, my family, and my community." Then lifting the hem of his shirt to show the butt of his hangun.

As a second commercial, not in place of the gun owner idea.
 
Hunter, I think some would take it as you intend, but others would say that's scary that a guy can have a gun like that and they'd never know.

The idea for the "I am a Gun Owner" Campaign sounds awesome.
 
I would suggest someone going about their daily business, being friendly to folks, then saying, "I'm _____ and I CCW to protect myself, my family, and my community." Then lifting the hem of his shirt to show the butt of his hangun.

As a second commercial, not in place of the gun owner idea.

"Brandishing" is a crime in some states / locales.

Wouldn't want to encourage someone to repeat that behavior only to have them arrested.

Now, if someone wants to demonstrate how they carry no problems there. :)
 
There's a lot to be said about viral marketing.

Speaking of viral campaigns, I actually have an acquaintance who took part in the "Occupy Wall Street" stuff a while ago. He's always going on about the 1% vs the 99% and so forth. This recent event has brought out his anti-gun side, so I asked him why he wants to punish the 99.9% of gun owners for the actions of the .1%. Left him speechless.

By the way, you get those numbers when you compare the 100,000,000 estimated gun owners against the anti-gun camp's 100,000 annual shootings (lethal and non-lethal, including suicides).
 
I would suggest someone going about their daily business, being friendly to folks, then saying, "I'm _____ and I CCW to protect myself, my family, and my community." Then lifting the hem of his shirt to show the butt of his hangun.
Wouldn't want to encourage someone to repeat that behavior only to have them arrested.
Very good points both; and avoids the "Fudd" conundrum mentioned earlier about glorifying mere "gun ownership" over "responsible gunmanship." You could instead have text or a voice over asserting that the person being followed or having their activities dramatized is carrying a concealed weapon, and end it with a clip of them drawing at an outdoor range (since indoor ranges are scary looking to the uninitiated). That avoids legal complications, and shows how guns fit into a normal life. Maybe even film a person "suiting up" before doing mundane activities like grocery shopping or volunteering. A voice-over describing the importance and responsibility of being armed as the boring footage plays out. I think we need to emphasize the massive benefit CCW'ers provide to society, especially in light of all the new handgun owners and less restrictive carry laws.

Make carrying a weapon for the defense of yourself and others seen as a thing to aspire to; not a pacifier for the paranoid delusional. And for goodness sakes, be absolutely sure to feature the most diverse set of people imaginable to put the stupid gun-toting-white-male-supremacist caricature to bed!

You think there's some room in the Ad Council's budget for that? :)rolleyes:)

TCB
 
If you can find an umbrella organization that is a legitimate 501(c) non-profit, you can produce messages that are carried as public service announcements (PSA). Rather than approaching the big networks, you want to approach local stations, which have more control over what runs outside of prime time. Depending on where you live, they may also be more sympathetic to supporting the cause (or, at least, not shutting it down).

It's a shame the NRA is now known only for its politics, whether you agree with them or not, because their safety programs would make an ideal for such a series of spots.

Paid advertising is a two-edged sword. The TV network or station can refuse even paid advertising on the basis of "community standards." But if they accept your ad, they must run it, in its entirety during the time specified.

The real killer is the expense: you can't just run one ad, and you can't just run them one time. It takes at least a few airings over a period of weeks to really have your message seen and recognized by viewers.

Okay, let's say you've got the money, the sympathetic station owner, or whatever.

Now what?

Your talent (industry-speak for the people in the ad) appears and says, "I'm John Doe. I'm a pediatrician (pastor, butcher, baker, candlestick maker). I'm also a gun owner. On the weekends, I enjoy three-gun..."

He's made his spiel and again we come to "Now what?" The ad ends? The viewer goes back to sleep as if nothing ever happened?

Ads are about selling, even if they are PSAs. Even if you're not trying to sell the viewer a Vegematic, you're trying to sell them on the idea of agreeing with you. But you haven't given them any way to agree with you. Ollie in Ottumwa and Frank in Fresno say, "Wow, this could be neat!" But Ollie and Frank need a way to put that response into action, be it a website, an 800 number, or something else.

Don't tell them to write their Congresscritter: they won't.

One radical idea is to find an attractive (not glamorous) woman who really is a gun owner to be your initial spokesperson. Why? Attention. She'll get attention from male viewers because of all the usual reasons attractive women get attention from men, but she will also be more acceptable to women.

A couple would also be a good idea. The Miculeks would be fantastic.

For money? Smith & Wesson? Ruger? Any company interested in the promotion of safe, civilian gun ownership?

Just some food for thought...
 
Personal update:

Going to film my own 'I'm a gun owner' ad when I'm back in El Paso, TX in January. I will upload it to youtube, link it to here, facebook and twitter as soon as I finish editing.

Hopefully it will be finished before I go to the SHOT Show, but if not, I'll finish it in the days immediately after the end of the show.
 
Going to film my own 'I'm a gun owner' ad when I'm back in El Paso, TX in January. I will upload it to youtube, link it to here, facebook and twitter as soon as I finish editing.

This is something I would be open to doing, but don't know where to start. Can you point those of us who aren't familiar in the right direction?
 
Im willing to make a video if someone wants to step up with a you tube account. I would also be willing to post any/all videos to my social media Model these off the "I'm a mormon videos" Same tone editing etc. Would be great to use these as examples honestly. I am going to start watching them to get some ideas. As a younger adult I can tell you that mainstream media is not needed, social media if done correctly would make a huge impact. Im talking facebook groups, youtube channel, etc.
 
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I have a youtube account, which is currently unused. I'm willing to host any videos if you have some way to send me the file in the proper format, along with your permission for me to post it.

However, youtube accounts are also free to set up, and not that complicated to use. Because of the general file size of videos like this, it would be MUCH easier to try and upload directly to youtube, than to send the file to me.
 
Wasn't there a book being put out with pictures of regular average joe gun owners and pictures or something?
 
This is something I would be open to doing, but don't know where to start. Can you point those of us who aren't familiar in the right direction?

Well, first you need a video camera, a cell phone that can record video, or a webcam. Basically, some way that you can capture the video data for use.

You'll probably need some way to transfer the video file from your camera or phone to the hard drive of your computer. There's plenty of phones, and actually a few videocameras that can connect to the internet (through the whole 2/3/4G networks, or through a local wifi), and upload directly to youtube, but chances are you're going to want to be able to edit the video somewhat (for example to cut out the few seconds where you're getting back around to the front of the camera after reaching over to push the 'record' button). Probably the easiest way is by using a USB cable, which is supported by the vast majority of modern devices. I personally use memory cards, because I can store archives of B-roll and previously used footage on them, and label them, but if all you're going to film is a 'I'm a gun owner' thing, you won't need to do that.

You'll need some kind of software to compile the video, and convert it to the proper format to upload onto youtube. Thankfully this software is easily available as free downloads, and Windows Movie Maker, which might have come with your PC (if it didn't, it's free to download) can do it. If any of the high-tech sounding words I've used sound intimidating, relax, it's all pretty easy, and pretty intuitive as long as you're not trying to add in fancy special effects.

The content of the video, is up to you. At it's most basic, I would say all you need is to put yourself in front of the camera and talk about yourself a little.

First part: 'Hi, I'm (insert name, screen name, CB radio handle, whatever you're willing to be identified by).'

Second part: Tell some things about yourself... hobbies (gun related or not), your job, your family, favorite food, how much you like your car, anything you want to include or exclude, it's up to you.

Third part: Talk about why you own guns, what the freedom to own guns means to you, and what place they have in your life. Do you hunt? Do you shoot competition? Are you a CCW holder? Again, include or exclude whatever you feel like, since this video is about you as an individual.

Last part: 'I am <repeat whatever name or username you prefer to be identified as>, and I am a gun owner.'



At the MOST basic, you could actually film yourself sitting in front of the camera, and do all of this in a single take, there's nothing wrong with that at all. Or you could do multiple takes, do one take per part, and then edit it together later. This is PERFECTLY acceptable, I won't refuse to post it.

At a more advanced level (like what I am going to do in January), is to insert what is called B-roll footage over the sound of your voice. This is actually kind of difficult to do in windows movie maker, so if you don't already know how to do it, I would RECOMMEND just making a basic video (if you're REALLY determined to do it, PM me and I'll try to help).

So, for example, what I'm planning to do is, I'll have filmed some footage of myself at the company office in El Paso, some footage of me at the range, some footage of me playing video games, and other things like playing pool.

And then, when I film myself in front of the camera talking about myself, when I talk about my job, I'll insert the footage of myself at the office, with my voice-over continuing. Then when I talk about my hobbies, I'll insert the footage of myself playing video games, and playing pool. And when I talk about why I own guns, I'll insert the footage of myself at the range.
 
Another personal update:

I've decided to, while making my 'I am a gun owner' ad, also chronicle the process and edit it into a how-to video that I'll also share on youtube, facebook, twitter, and right here on THR.

The thing to be mindful of here, is that I /DO/ use some software that is not free to download in my editing process.

I'll try to minimize that, and stick to Windows Movie Maker as much as possible.
 
Hey everyone!

I am glad the basic concept was so well-received. I must give credit to Hacker though since apparently he had the idea way back in the summer, so I must have just skimmed across it and locked it in my subconscious memory bank.

It isn't particularly groundbreaking it is just a simple idea, but that should mean that more of us can do it. Personally I am hoping for a video camera for Christmas. RX-178, thanks for the helpful tips and advice! I have done some very basic video editing (more like stitching together photos) for slideshows and whatnot, but don't think I could even approach production value of a real commercial, which is what I would want before I attempted to put something out there on the web. I think once a few people put a few videos out there on the web it will serve as a great model/inspiration for more. Hopefully we can snowball this thing.

PS the only reason I mentioned maybe an organization besides the NRA is because it would alienate so many people. I also thought maybe the catchphrase could be "I am the gun lobby" but there are just so many negative connotations with both "NRA" and "gun lobby" that I think it might not have the desired effect. In any case I think this grassroots movement may be the best thing to do anyway. Even if all the THR members combine for a dozen videos, linked here, then we can all share the url's with people we know, etc.

I am not saying any of the videos need to go viral like KONY 2012 but still, a dozen or so videos, a few hundred THOUSAND views apiece, it can help our cause.
 
Approaching production values of a real commercial actually isn't difficult at all. It's even doable in Windows Movie Maker.

The ONLY problem with Windows Movie Maker, is that it doesn't support splitting audio and video from files being edited, it only supports adding additional audio (for background music).

There's workarounds to that, but I'm not sure what the best method is, which is why I'm going to give it a shot and document it as a how-to video.
 
As much as I dislike the thought of putting my ugly mug on the internet, and even advertising that I own guns, I have to admit that I really, REALLY think this is a good idea. I don't have a youtube account, but I may have to get one just for this.
 
I have got my editing software and will be shooting my video soon. Will include some pistol shooting and shooting with my tactical .22. Going to look into a way of storing and sharing these videos so they are downloadable for future use and editing for whatever purpose needed. Need to get this going asap.
 
If you're going to be videotaping yourselves, do a few simple things to make the video more professional and watchable.
1) Use a tripod, no shaky handheld;
2) Make sure you are well-lit. Outdoors, shoot in shade or overcast to avoid harsh shadows. Indoors, use supplemental lighting if possible;
3) If not using an external microphone, stay close enough to the camera so your audio is as good as it can be. The further away you are the less signal-to-noise;
4) Rehearse your lines and be succinct. I've noticed in homemade videos people generally blather on and on thinking quantity = quality. Keep it short and to the point. Think powerful soundbites;
5) Be presentable. Get a haircut, dress nicely, and leave the ballcaps and t-shirts at home. This last piece of advice is not meant to be derogatory. Pros go to great lengths on appearance. A lot is spent on hair, makeup, and wardrobe on any TV spot. People are used to that visual and you need to try to approach that standard.
For editing: Simple straight cuts, dissolves and fades to black. Simple graphics. I know your editing software came with a bunch of cool transition effects and fonts. Resist the temptation to use them.
 
NOW you guys are going positive. THIS is a great idea. Get females and families and no bearded dudes with THR or arfcom T-shirts ;) I kid.

My aerospace/business owner buddies and I are all quite clean cut and dress nicely. :D
 
Going to try and have the girlfriend make one as well since she's a gun owner, o and in advertising as a profession......Going to see about maybe setting up a simple website with a blog to center all this around, I can do the coding, and she will do the "branding." Set up cost will be really low as well. I'm firmly set on this idea.
 
There have been a lot of great ideas in this thread but one thing I haven't seen is a suggestion that we write to some of these hunting shows and see if we can interest them in doing a hunt with one of the larger caliber AR platforms (a .458 Lott ??) on large or dangerous game. This could be something like Russian boars, bears, or even some kind of African game animal. With some of these exotic hunting operations, this might help advertise their options/products as well as their facilities.
How do you think people would react to somebody HUNTING with an AR type firearm, esp. if it is a FEMALE hunter??
Just asking.
 
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