the application for the 8.6 creed is sub-sonic, suppressed firing in semi autos for short range hunting and defense applications.
Problem is that there are no .338 caliber bullets I'm aware of which will expand even at it's low supersonic velocity, let alone subsonic.
The other thing I see is a general lack of utility in a plus-sized .300 blk. A .338 cal bullet that doesn't expand won't offer much wounding capability over a .308" that doesn't expand. Moreover, for hunting or defense, I fail to see the value in subsonic vs. supersonic suppressed. The .300 blk is a specialized round that more or less takes the place and extends the useful range of subsonic loads in the MP5SD for combat applications where the SPL of suppressed supersonic actually matters, giving up a position to the enemy. In civilian defense, you're just trying to stop the threat, use a suppressor for your own hearing protection, so it really matters not if the report is 128 dB or 136 dB. Likewise for hunting, where the animals are going to hear the shot regardless of sub or super sonic bullets, but can't easily discern the vector, and your ears are protected either way.
Furthermore, at present, there is not a single compact .338 can I know of. The .338 suppressors are all designed around .338 Lapua, are commensurately long & heavy for coping with 100 gr powder charges. Supersonic optimized cans are less than ideal for subsonic loads, and who would want to hang a 10"+ long, 2 pound can on the end of their .308 AR based platform that's probably already porky with a bunch of garbage added to it?
People will surely buy it regardless, but I personally see this new round as particularly worthless, just a way to sell more guns, try to reinvigorate the slumped, saturated AR market.