IDK if this thread is about "beating' up store owners,rather one's disgust with some-peoples dont-care attitude,, I have a gun/archery store in my town that if you walk in there with your grungy trap-setting gear on they will let you stand there and never even ask how ya doin ? or anything i can help you with ? BUT if i go in there in my work-clothes (casual/professional) it's a whole different attitude,, as bubba said "everybody has a less-than stellar moment,, maybe the guy just got dumped by his GF or even more likely the last 3-customers before you were arrogant dick-heads and he came to the counter with a defensive attitude,, either way if it happened 2x,i would inform the store owner and then shop elsewhere,,