Gun Shops VS Mattress Strores (mild rant)

Status
Not open for further replies.

sturmruger

Member
Joined
Jan 4, 2003
Messages
3,055
Location
NW, WI
It is interesting how much difference there has been in my retail expierences between shopping for a mattress and shopping for a new gun. Now I know everyone is going to say that they are totally different, but I think they are allot the same. A good quality mattress will set you back at least $500, and they are a very individual thing. You can get a firm, soft, pillow top, or you could choose to get a air bed or one of those beds that is motorized like a hospital bed. There are tons of options in mattresses. We all know there are tons of different options in guns as well. What got me started on this whole subject is the extreme contrast between both retail experiences.

When my wife and I first entered the Mattress store we were immediately greeted by he store manager. He introduced himself and told us to go ahead and browse around. He would send over a salesperson a bit. We looked at mattresses for about 10 minutes when a nice guy in his late 20s approached. He introduced himself and asked us if he could get us a pop or some ice tea. He asked us what beds we had tried so far. This was the first mattress store we had been to so we were unsure of the policy on getting on the mattresses. He told to please take of our shoes, gave us a couple of pillows, and told us he would get us our drinks and check back with us after we had tried out a few of the mattresses. He came back with our pop and asked us if we had any questions about the different styles, and options. We talked about mattresses options for a while. I then asked about a competitor’s ad that I had seen in the paper. He was happy to talk about the competition, and even offered to match any price that they were advertising on a comparable mattress. We left the store feeling educated and pleased with the help we have been given in choosing what mattress would be the right one for us. They wrote down what they wanted for the mattress we liked and offered to throw in the delivery and setup. I told them that we obviously had expensive tastes because the mattress we both like was out of our price range by about $125. I got a call back from the salesperson two days later asking us if we would be willing to buy the mattress for what we had budgeted ($125 less then they offered in the store). I gave him a credit card over the phone and they delivered the mattress the next day. It was an overall positive experience.

My last trip was to a local gun shop here in SE Iowa. I have lived in this area for 2+ years, and I have been into this shop at least 20 times. I have spent money about half the time usually on accessories and ammo. I have bought one gun a used Ruger MK-1. Every time I have ever entered the shop the most I have ever received in greeting is a gruff Hello. He has never bothered to learn my first name. Any time I have asked to look at a gun behind the counter the guy sighs and slowly gets up off his stool. The whole time I am examining the gun he just stands there saying nothing. He doesn’t tell me anything about how it works, where he got, what he thinks or anything. After I hand it back to him he will go back and sit down on his stool and look bored. The whole time I am in the store looking at accessories I feel like he is expecting me to stuff a bunch of scope rings down my pants and make a run for it. The few times I have asked have asked for a better deal he has never counter offered. Last month I asked if I could exchange a forend that I bought for my Mossberg 500, for some ammo. He told me flat out “NO†I left mad and will never go back.


Now I will be the first to admit that gun storeowners have to put up with allot of crap. I am sure there are tons of people that come in thinking they are experts. They show up and want debate the storeowner on what guns he should carry, and what he should sell. I see that starting to rub someone the wrong way. I have worked in a car dealership for the last couple of years. If there is anyone that knows how to treat customers it is car dealers. They have tons of training on getting back to your customer, and how to treat them while they are in the dealership. They even have training videos on how to treat customers bratty little kids. I think gun storeowners need to start running there shop like a business and stop treating it like a hobby. They need to realize the most important thing they have are their customers. Treating them like crap will insure that the doors will soon close. Not all stores are created equal. I have been to several stores that will bend over backwards to make you feel welcome. I wish these stores were closer to home so I could shop there more. I did find a local FFL that will transfer mail order guns for $10. My next couple of gun purchases will probably be done by mail order from CDNN.

Thanks for listening to my rant, I look forward to your comments
 
Although I do agree, one thing you may be overlooking between guns and mattresses is markup. I'd bet the mattress store still made a tidy (25-30%) profit off the matress you bought from them even after the $125 discount and the free delivery. Gun shops can't afford that much markup in most cases and neither can car dealers unless they get a real sucker on the line.

GT
 
I KNOW

Since my wife and I bought our mattress we have family member that works for a place that actually manufactures mattress. When he told me what his employee cost is it made me want to cry! I should have offered them half what I did.
 
I realize many will say your mattress and gunshop experiences are completely anecdotal.

However I have seen the exact same thing when buying furrniture
attentive, friendly, knowledgeable, willing to haggle or add features.

Many but not all gun shops Elitist, rude, not helpful or wanting to answer questions.

Is it something about the culture of gunshops?

Is it the commision rate on furiniture VS guns?

Is it because armchair mattress nuts don't hang around furniture showrooms bending the sales persons ear about spring compression ratios and thread count without buying anything?

I don't know but you have raised a valid question.
 
Furniture, bedding and such - they can afford to be nice. Really, really nice. It pays so well that they can get the pick of the litter so to speak when it comes to staff.

After my father had back problems that kept him from spending his days in a car he had to get an indoor job. He ended up managing a furniture store in the D.C. suburbs and was making $35,000+ in the mid-60s. His top three or four salesmen made more than that on commission. This was when I was making a buck-fifteen at McDonalds. Markup back then was right at 100% and steadily moved to 150%. Who knows where it is now - he's been retired for 16 years.

Markup is the reason they can sell stuff at 50% off umpteen times a years and still make money. Anybody ever see a new gun sold for 50% off?

All gun shops should be as good as the two big ones here, but I understand that trying to make a living off of teeny markups of 10% or 20% is difficult enough without the usual harassment they get from all of us know-it-alls. We do know more than the owner and the sales staff - right? ;)

John
 
I read a post here on THR that a new Glock costs around $70 to make
all things considered, labor, materials overhead.

Glock then wants a profit so they sell to a dealer for ??? $275

The dealer has to pay the bills so he marks it up to $550

Or the pawnshop buys an unfired glock from joe blow for $75 (not making this up)

The same gun is on display the next day for $475

The cost of doing business is very high in the gun arena I suppose.
 
Hey, there are some very professional gunshops who will stop what they are doing just to get something for you. You wanna know which one we have gotten almost all our stuff at? That one. "You get better sales if you give kindness for free"- Me.
 
Glock then wants a profit so they sell to a dealer for ??? $275

Dealer cost for a Glock is over $400. If you don't want to be lambasted all over the internet as some kind of greedy, scamming, ripoff artist, you can't mark it up much more than 10%. You show me any other retail business that can stay alive on a 10%-15% markup. Dealers have to try and make up the difference on ammo, used guns and accessories, because you can't keep the lights on with the profit margins allowed by new guns.

Or the pawnshop buys an unfired glock from joe blow for $75 (not making this up)

The same gun is on display the next day for $475

If someone sold you a Glock for $75, would you sell it to me for $80?
 
You might check back in a year or so because sooner or later he'll drive off all his customers and have to sell.

I used to go to a shooting range where they guy was a total ********. Then one day he sold it to a nice lady with a positive attitude and it became much like you describe your mattress store. Its all in the personality.
 
Well, gun stores and car delaerships have a lot of looky loos. How many mattress places have people who fall asleep for a couple of hours?:what: I`m not defending or condemning any of them though. It does sound like Sturmruger ran into a place that he`s not going to miss much.

At one of the gunstores I deal with the owner is very helpful. The first time I went in there I was looking at S/A M1As. They were on sale and caught my eye. I must`ve spent and hour looking, deciding, asking questions and making a general PITA of myself.:p Finally he calls me over and hands me a S/A patch and says when you finally decide to come back. There was just a hint of sarcasm but I didn`t really blame him. He didn`t know I had decided on a Scout/Squad and whipped out over two grand in cash. I counted out the hundreds and told him to remember my face the next time I came in. I was being a little sarcastic myself but just to break shoes. :neener: I`ve been back many times and bought quite a few guns from him. Even if I don`t see anything I particularly like, and he usually has some nice used handguns, there`s usually ammo or some such that I can use.

I`ve watched him and his employees deal with customers. They must be saints although most of the ones I`ve seen are pretty aware of what they`re doing.

This guy knows his guns and treats his customers (even first time B Busters like me:D) well. Anytime someone asks where there`s a good used gun dealer here I recommend him.

You have to see his stuffed African Giraffe. It sits amongst the clutter and is so big you can`t see it. :eek:
 
The points made about margins don't make sense to me.

In fact, because firearms have such a small margin compared to furniture or mattresses, it would stand to reason that gun sellers would have to be even better at customer relations.

If you make a lot of money on one mattress, you don't have to sell a bunch of mattresses to stay in business and make money.

If you don't make much money on selling guns, then why be rude to your customers and reduce the chances of repeat business? If you need to sell a bunch just to stay afloat, being a rude idiot certainly doesn't help you do that.

There are some dealers out there with a certain aggressive, rude, cutthroat type outlook. I said "some" and not "all."

For exampke, some of them tend to make sexist comments to women customers.

Check out the interview with Ted Nugent in the July Field and Stream. He rants about a woman who called his radio show and wanted to try out shooting. She went to five different gun stores and got ignored or insulted at all five. One dealer actually snorted "They don't make pistols in pink, honey" to her.

Nugent points out that idiots like these five dealers are actually working to kill gun ownership and shooting.

For some reason, or set of several reasons, there seem to be more rude, short-sighted gun dealers than other types of retailers, at least in my own experience.

hillbilly
 
Don't judge all gun shops the same. The local gun shop here is owned by a pretty nice guy who is very knowledgeable about and has a natural love of firearms. He isn't always out front, but the empoyees who are are for the most part very knowledgeable about what they sell. They are all extremely polite and quick to ask if you need to see something out of the case. The prices are very good and if you need to sell or trade, the owner is very fair and usually gives you a good price. They've never offered me a pop or told me I could take my shoes of, though.
 
"Gun shops can't afford that much markup in most cases..."

No, most gun shops certain can't.

But I don't think that's the point of Sturmruger's post.

He's decrying what he views as shabby treatment of the customer at the gunshop he was at (and quite frankly, I've been in that situation in a LOT of gunshops).

Let's face it.

If you're a shop owner, good manners are FREE. It costs you NOTHING to learn your repeat customer's names, be polite, etc.

The good will that you can generate with good manners can lead to tidy profits.
 
Tamara:

Wow I'm buying some glock shares.

Is the 400 for a single pistol or does it go down for bulk dealer purchases?

Like the police depts that order a few hundred at a time..

I was just stating what the pawnshop markup was as a comparison
I'm not making judgements.

Pawnshops buy for 20% of Item value in most cases.

A guy walks in with a $700 customized glass bedded remington 700
trigger job, $400 scope all the bells and whistles.

The guy with the rifle doesn't hunt anymore and he is late on the rent.

The pawnshop proprietor figures he can sell it for $950 do he offers the guy
$190.

Either can sell or get a pawn ticket and try to retrieve the gun at a later time. sometimes he will walk out not willing to take that kind of a loss.

Thats when I follow him out to the parking lot and ask him what he wants
to get for it. Usually at this point its priced for quick sale and we both walk away happy.
 
I guess I've just been lucky ...

The staff at the three gunshops I've been known to frequent (Specialty Arms II in Lavergne TN, Franklin Guns in Franklin TN, and Youngs Guns in Cookeville TN) have all been helpful, informative and polite.

I've heard from more than one person that they've had a rude experience at Specialty Arms but I've never encountered it myself and I've been going there off and on for about 10 years. Everyone has a different experience. One of the guys who works there is in to building his own computers and since I'm in IT he likes to pick my brain occasionally. Then I ask him questions about things that go bang. We usually have a nice conversation.

As for markup, every business has the things that are marked up and the things that have a razor margin. Just ask anybody who sells computer equipment. The margin on hard drives and inkjet printers (just to pick two items) is almost nonexistent. The margin on cables is ridiculously high (you *REALLY* don't want to know how much they marked up that USB cable you just bought ...) It's part of doing business.
 
Furniture is a growth industry, and it's considerably more competitive than the firearms industry.
However, the furniture industry doesn't have politicians trying to put them out of buisiness, which is a kind of competition.

I also wonder how many newbies we loose because they walked into a gun shop looking for advice/information and ran into the typical stuck up bubba that runs most gun shops.

When a gun shop owner looses a sale, many times he costs us all a potential ally in the RKBA fight.
 
they can afford to be nice. Really, really nice.

I think that is the point of sturmruger's post. Anybody in the service industry HAS to know what they are in it for. If you want the bucks, you have to be nice. We can all afford to be nice. I don't mind paying a little more for good service.

On a side not:

I have spent a month, and six trips to one of the local car shop/dealership, not to mention hundreds of dollars, trying to get an oil leak fixed. Two of those trips were spent getting something fixed that should have been addressed the first time. Three of those trips were spent having parts reinstalled/replaced, that were improperly installed during the other trips. :cuss:

Service manager asks what he can do to make it right. Duh, give me my $$$ back! No dice, he says, but he is willing to give me credit on future service. I think not!!! But hopefully a deal is in the works, or they won't get ANY of my future business, and I am going to be buying another new vehicle in a year or so.

And what's my point, well maybe I lost it in my rant. Oh yeah, if the service consultant who was helping me hadn't been so nice and helpful each time I went, my head probably would have exploded by now. :banghead:

I may take a bad product (it better get fixed, though), but I won't take bad service.

Stinger
 
I think gun storeowners need to start running there shop like a business and stop treating it like a hobby.
This is the key, and it's a common problem with "hobby" businesses, such as comic book shops and computer parts stores. In a larger sense, it's the reason most startup businesses fail: the owners don't have a business plan or any retail/sales experience. On the other hand, I doubt many people open mattress stores because they want access to all the latest mattress models at wholesale prices or the ability to sleep on a different mattress every night. :D
 
We need a controlled experiment

If we fund a federal Bureau of Matresses, Acetone, Teaspoons and Floozies to helpfully regulate the bedding vendors, their service will soon be just as bad.

>Is it because armchair mattress nuts don't hang around furniture showrooms bending the sales persons ear about spring compression ratios and thread count without buying anything?

Hey, I only did that a few times.
 
Status
Not open for further replies.
Back
Top