There's benefits to keeping up. The point is trying to live with an overall length of 2.300", and a maximum bolt face of the x39/6.5G case. In between, you can mess with case length, case diameter, bullet length, bullet diameter, and attempt to balance out with BC, powder, and primer.
What results is a pretty small niche in the overall balllistics table, you either shorten the range with big fat non aerodynamic bullets, or lengthen it with high BC bullets, but they all fit from about 55 to 140 gr, and 2300 to 3000fps. You trade off speed, footpounds, and range inside that envelope, but you can't have all three.
That means the job at hand requires the cartridge that fits best, and the experienced shooter chooses that. How wide the scope of application is can bear on that a lot. What's nice about the current interest in the .300's is that there is still very little of the One Cartridge To Rule Them All fanboy thinking.
We could just as easily be reloading telescoped polymer cased high BC bullets using the some kind of stacked powder pills in 20 years. On a plastic press.