Ruger's survey

[natsb]

These surveys are often used to determine age group preferences. Why build guns for the over 60 crowd specifically? Most of them will be out of the game in a few short years.

It is smart marketing. Isolate the group with the most expendable cash, and focus on building the gun they want.

 

[Kynoch]

It is smart marketing. Isolate the group with the most expendable cash, and focus on building the gun they want.

A lot more to it than that. Age plays a huge part -- how long will they continue to buy guns. Which guns provide for the greatest profitability/unit, etc.

I suspect the age group with the greatest amount of discretionary funds in the US is either 55+ or 65+ yet quite a few have slowed on their guns purchases by then.

 

[Kynoch]

Did the survey just for fun.

Ruger knows what we want. They (Ruger) just don't know why. This survey will not change that.

Ruger knows what we want but doesn't know why we want it?

Ruger is being shrewd by running such polling on the web. Very cost effective.

 

[Kynoch]

For those who chose "pump action shotgun", what are you hoping to see that's notably better than established products from Remington, Winchester, Mossberg, and Ithaca?

Genuine interest; I don't really see a viable unmet need in the market, but I'm not much of a shotgun guy.

Heck of a good question. I think that market is hyper-competitive and I think Remington and Mossberg would fight hard to keep market share.

I also don't think that Ruger is a "name" company along the lines of: Colt Winchester, Remington, S&W or Browning. If Colt reintroduced the Python it would sell because it's a Colt Python. If Ruger essentially copied it, they would have to offer it at a lower price because...it's not a Colt.

 

[Ranger Roberts]

I selected a semi auto .22 mag
a semi auto shotgun
a lever action.

I would really like to see a decent semi auto .22 mag by ruger. I have a mark II & III and love them.

 

[MatthewVanitas]

Re Mini-14 chamberings: all that I could see making sense would be bringing back the 6.8 SPC they discontinued (some issue with backing the wrong pony on chamber standardization), or else .300 Blackout since that's generating a lot of buzz. Those are also short-ish range combat/hunting rounds, whereas for something precise like the .204 Ruger I'd think the mini's rep for indifferent accuracy would make that unappealing.

 

[NoirFan]

My first choice is a semiautomatic .357 magnum rifle. Imagine a scaled-down version of something like a Mossberg 930 shotgun, with an 16" barrel, full length tube magazine, bottom feeding gate and ghost ring sights. Parkerized steel and wood furniture, for preference.

While I'm dreaming, why not have some kind of adjustable gas valve on there too so it can reliably cycle anything from .38 wadcutters to 180 gr heavy hunting loads.

 

[Legionnaire]

They don't list what I want: a 3-inch 5-shot .44 spl on the GP100 frame.

I didn't see an "other" category.

 

[mac66]

"I believe Ruger got into firearms by making the MK I .22 pistol that was based in part on the failed Ruger hand drill:"

Kynoch,

Yes, the MkI was his first production gun but he started his gun designing career by modifying a Savage 99 to semi auto in 1938 and showing his design to a gun company. That is what got him into the business. And the rotary mag in the 99 was the inspiration for the 10/22 later.

 

[WSM MAGNUM]

Done.

 

[Kynoch]

With existing supplies getting more and more expensive, I think Ruger should also consider cloning the M1 Garand and the M1 Carbine. No development costs, proven designs and I suspect their would be a real market. I suspect they might also do well producing a good M1A at a lower price point then is what's currently available.