Watched the video again.
I want to like this pistol because it’s different, however I’m seeing some issues with it that are inherent to the design that could pose problems.
For starters at the end of the video the shooter has a hard time showing clear, and has to shake the pistol vigorously to expel a live round out of the pistol. That’s a deal breaker for anything other than a range toy. That top portion of the pistol that contains the hammer, and sear as well as the sights inconveniently blocks access to the breech/chamber area when the slide is worked. If you have a malfunction to clear it will be burried deeper in the frame towards the grip and you can’t easily see or access it with your fingers. Good luck doing so in a hurry or in the dark.
The fact you have to operate the slide from the sides is also a bit concerning, again addressing a malfunction sometimes requires a firm grasp on the slide, this will be more difficult trying to pinch at it from either side of the slide.
I realize the video is an early example but why did it have difficulty extracting and ejecting a live round? One would think that in a semiautomatic firearm the first order of business would be to ensure that the system will both feed, extract and eject to include dud ammunition. So if you get a failure to fire, and need to get that dud round out you may have more difficulty doing so.
Because of those issues I don’t see this as a viable service pistol (ignoring cost issues or lack of support).
As a match gun the very high cost, and lack of support will make it very tough to gain acceptance in the gun games market. An STI 2011 for example may not be sexy, but they make bullets go where wanted quickly, they usually run correctly, and there’s a ton of parts and dudes that work on them.
Subjectively the pistol in the video didn’t appear to be anything spectacular in the cosmetics department or fit and finish department either.
The marketing strategy seems to be different for the sake of being different, and that doesn’t mean it’s any good.