That's how we should "appeal" to them. Point out that we're not a small population, but instead that we're the exact demographic they make their living off of.
The typical gun owner that has a CCW spends hundreds of dollars a year on their guns and accessories.
This has not been my experience of typical Texas CHL holders.
Let's see, there are about 325,000 Texas CHL holders. Texas' population is about 24,800,000. Approximately 70% are 21 and over and of age for CHLs, or about 17,360.000. That means about 1.9% of the age eligible population has CHLs. Based on discussions here and elsewhere and polls from CHL classes, anywhere from 60-80% of CHL holders don't carry on a regular basis, but being generous, let's say it is 50%. So now we are down to 8,680,000 or 0.95% of the 21 and over population.
I would just be guessing here, but I doubt more than 30% of the CHL population is a stickler for gun rights. Most still shop places that restrict carry, but let's be generous again and say it is 50%, or the 8,680,000, being 0.95% of the population.
Of course, CHL holders are not evenly spread across the state by percentage of the population, but tend to concentrate in more heavily populated areas. In this case we are talking about Austin and Travis County. Travis County has about 2.4% of the issued licenses (extrapolated from data on applications accepted and licenses revoked over the last three years for which data are available). So 2.4% of 325,000 is 7800 licensees in Travis County, maybe on half of which are regular carriers or really care all that much about being offended by signage postings, so 3900 people. Travis county happens to have about 999,000 people. 70% are 21 and over, or 699,300 people. With 7800 licensees, that means there is a respectable 11.7% are CHL holders and 5.85% that would be those who carry regularly or who are offended by signs.
So out of those 3900 people in Travis County who have CHLs and would be offended by such signs, how do we determine the percent that have the disposable income to really make Jared want to target them because they are being an untapped market.
I don't know how gun ownership defines having disposable income. The majority of folks in the 3 CHL classes that I have taken and few that I have helped administer were folks that owned only 1 or 2 guns (many were first time gun owners) and people renewing often had not shot since their last qualification several years prior. In a class of 20, you can count on 1-2 being either retired or otherwise on a fixed income (5-10% of the attendees). Certainly a big chunk of these folks are not spending a lot of the their disposable income on guns and gun activities.