It's there any truly new technology in rifles in the last 20 years?
Technology always advances. However, firearms technology has really only seen evolutionary change instead of a paradigm shifting change.
Twenty years ago, gunshops and ranges (remember, not many forums existed) would be filled with talk of:
Rem 700's in 300RUM
Lazzeroni magnums
Walther and S&W P99's
Custom 1911's
Glock being almost the only offering in polymer framed striker fired.
Pistol talk was Beretta 92 series vs Sig P22X vs S&W 3rd gen.
The latest movie you saw at the theater (because people
went to the movies back then) that included a Desert Eagle.
Dreams of shooting 1000 yards and needing a 50 BMG
When would the AWB end or would it ever end?
Ridiculous firearm transport laws where the firearm had to be visible from outside. 1999 was before similar topics concerning CCW - allowing it in the first place, training, reciprocity, etc.
Oh, and don't forget that people with AR-15's (even the ones without evil features) were asked a ton of dumb questions, like: How did you get that? Are you in the military? Is that a machine gun?
But I get it, in terms of the technology itself - firing pin strikes primer, ignites powder, builds pressure, pushes bullet out barrel. Then no.
Also things that haven't changed much:
Gun advertisement that this new thing is the best ever and will totally revolutionize this infinitesimally small segment of the guns and ammo market!!!!!!!!
"..... is just as powerful as....."
"..... will shoot X moa all day if I do my part."
Complaints that company X doesn't make gun Y in caliber Z. "If they just made them, the world would be the happiest place ever and all my needs would be fulfilled!!!!" Except, when it doesn't meet expectations or they "value engineer" some part that creates a huge debacle.
Things that have changed:
CNC manufacturing, both in firearm and ammo manufacture
Manufacturers unashamedly beta testing and dealing with the consequences
An incredible amount of value engineering to make every part a little less expensive.
The death of the typical, traditional blue and wood stocked/gripped firearms. Don't get me wrong. They exist, but are just not as popular.
Cheaper finishes - polymer stocks vs wood, bluing vs nitrocarburizing
The evolution of ambidextrous firearms (typically handguns), but the pullback or discontinuing of left handed bolt actions.
Modular everything.
Tactical everything.
However... in college we learned about theoretical technologies such as a rail gun. That are now a working reality. Are they shoulder mounted? - not yet!